Developing a strong online presence is the cornerstone of any effective digital marketing campaign. Although there are many different ways to go about building a website that converts, using WordPress as a content management system (CMS) is one option that is definitely worth considering. In fact, over the years, WordPress has become the go-to platform for digital marketers in just about every industry. Once you understand the powerful benefits that this blogging platform offers, you will quickly see why so many marketing professionals use it on a daily basis.
When some people think of WordPress, they instantly think of blogging. Although it originally got its start as a blogging platform, it has evolved to become much more than that. Today, it is a robust content management system that can be tweaked to work for just about any situation that you can imagine. Whether you need to build an online community, a simple brochure-style site, or an online store, WordPress can be adapted to meet your needs. This versatility is one of the driving forces behind its popularity.
From a technical standpoint, setting up and using WordPress is incredibly simple. In fact, your entire site can be set up in a matter of minutes. This is in sharp contrast to building a website from the ground up. Instead of having to invest a lot of time into design and programming, you can simply install the WordPress platform with a few clicks of your mouse. Then, it is simply a matter of changing your theme and installing any necessary plug-ins. You can literally be up and running with your site in practically no time at all.
One of the primary benefits of this is that it allows you to focus on the content of your site rather than spending all of your time working on the technical aspects of setting it up. When it comes to marketing, high-quality content is absolutely essential for success. By avoiding all of the hassles of building a site from scratch, you can spend your time developing content for your site that is truly helpful to your visitors and that gets noticed by the search engines. This, in turn, can help propel your business towards success.
Because WordPress is such a popular platform, there are many different developers out there who create themes and plug-ins. As a result, you can typically find any type of plug-in that you may need for your website to allow you to completely customise it.
For instance, if you want to transform a standard WordPress site into an e-commerce site, all you need to do is install an e-commerce plug-in and update your theme to one of the many e-commerce themes that are available. Including the time that you spend searching for these plug-ins and themes, you can literally get your store up and run in a matter of hours. Trying to do this with a traditional e-commerce platform would be practically impossible. The speed and ease of changing your site and adding additional functionality are some of the things that make WordPress so powerful.
WordPress also enjoys unparalleled support from hosting companies. Most hosting providers are not only capable of hosting these types of sites, but they even have built-in features that allow you to set up your entire site with one click of a button. When you choose this option, the database and file structure for your site will be created automatically, requiring no additional work on your part. This makes it even faster to get your site online.
In terms of search engine optimisation, WordPress is amazing. This is particularly true if you use one of the many free SEO plug-ins that are available for the platform. With one of these plug-ins installed, every post that you make to your site will be automatically optimised for the search engines. This, in turn, can help you get more organic traffic.
This should give you a better idea of why WordPress is far and away the go-to platform for digital marketers. With so many incredible features, it is hard to believe that this powerful CMS is completely free to use. Once you learn how to take full advantage of everything that WordPress has to offer, you will wonder how you ever got by without it.